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Pure Salon Has Great Stylists And A Personal Touch

By S. Mathur

Pure Salon owner and hair designer Ashley Burfiendt, along with co-owner Dawn Wu, decided to open their own salon because they wanted to prioritize quality over quantity. Their vision of Pure Salon, which opened in Arlington Heights IL, was an environment that was relaxing and offered exceptional customer service.

What guests find is a quiet, smaller-scale salon with a lot of personal touches, Burfiendt said.

"We provide every guest with a hot towel on their hair (facial towel for men) and a hand treatment," she said. "If he or she is coming in for a non-chemical service, we give a complimentary sensory journey that includes a head, shoulder, and scalp massage with an aroma of their choice. We understand that life gets away from everyone and we wanted to offer a place that people can come in and relax, even if it's just for an hour."

Services include styling, cuts and color, as well as beauty treatments. Bridal packages are a specialty. Adding a personal touch, guests are asked to fill out a bridal questionnaire that gives the staff a chance to get to know the bride to help in preparations for the big day.

"We offer hair and makeup services either in-salon or on-location, depending on the need of the bride," Wu said. "A trial is always recommended so we can make sure we answer any questions, review the bridal schedule, and give the bride the look she desires. Our long-term goal is to be a bridal concierge service: a one-stop-shop to answer anything bridal, whether it is a referral or helping to schedule the services ourselves."

Products used are AG Hair and Sojourn. Both using natural ingredients, ensuring they are gentle on hair but that they also deliver results. Staff are also committed to keeping up with the latest in the industry in terms of style and techniques.

Guests love the extra touches like the scalp and hand massage, for a visit that is both relaxing and beautifying. They find the staff to be friendly, professional and personable, and very knowledgeable when it comes to cuts, styling, coloring and every aspect of hair care. They seem to be able to find exactly the right style and color. In fact even people who have despaired of ever being able to mange their hair find that the Pure Salon touch works wonders.

Not surprisingly, Pure Salon has won the Best Hair Salon Award in the Daily Herald Readers Choice Best of the Best list two years running, in 2016 and 2017.

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